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AMA Link to
Avid Media Composer editors have always had a problem, and that is that we have been a purple island, floating in a sea of post production. Now, believe it or not, that is a good and bad thing.
It's good because we have been working on an editing platform that has been WAY more stable than the competition, and it's not only helped us get our projects done on time, but it has also pulled us out of the fire in many occasions!
But being an island, we have also had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
The "AMA Link to" feature will completely change the way editors like myself work. I am Senior Editor at MIJO in Toronto, and we deal with just about every type of Quick Time Codec you can imagine, and time is something that I, and the editors I work with, don't have a lot of, and this new feature is going to help speed up our work flow exponentially. Let me show you what I mean.
Click PLAY or press spacebar to start or stop video
One thing that is important to keep in mind, is that this feature is designed to work with Quick Time codecs that would normally play back in real time, such as Apple's Pro Res, DVCPro HD, XD Cam or HDV. Don't try linking to Animation Codecs or "No Compression" Quick Time files and expect real time playback. If it doesn't play back in real time on your system normally, it won't play back in real time in MC5. This feature is designed to save us time, and that it does! Check out more info on Avid's Media Composer 5 at www.avid.com.
|Kevin P McAuliffe is currently a Senior Video Editor working in HD post production in Toronto, Canada. He has been in the television industry for 12 years, and spends his days onlining on a Final Cut Pro HD. Kevin's high definition onlining credit list includes concerts for Coldplay, Sarah McLachlan, Barenaked Ladies, Snow Patrol, Sum41, Paul Anka, Il Divo and Pussycat Dolls, to name a few. Also, Kevin is an instructor of Advanced Final Cut Studio 2 at the Toronto Film College. If you have any questions or comments, you can drop him a line at firstname.lastname@example.org|