|Page (1) of 1 - 09/14/18||email article||print page|
LOS ANGELES and MUMBAI, India, September 14, 2018 /PRNewswire/ --
- For OnePlus Playback's soon to be released 2nd single produced by music veteran Shameer Tandon
- OnePlus Playback's first video 'Ishare Tere' crossed over 120 million views on YouTube
JetSynthesys' digital music and video content creation arm Music Boutique has begun shooting the music video of Sufi-pop star Rahat Fateh Ali Khan's latest single in the stunning city of Los Angeles. This is the second single from the exclusive property - 'OnePlus Playback' set up by Music Boutique and smartphone manufacturer OnePlus to promote Indipop across the globe.
High on the success of its first single 'Ishare Tere', team OnePlus Playback chose the sprawling Southern California city to film the upcoming music video due to its landscapes, tranquil waters and urban streets, with the music, lyrics and art direction - all drawing inspiration from the scenic location.
Speaking about Music Boutique's upcoming music video, Rajan Navani, Vice Chairman and CEO, JetSynthesys said, "Music Boutique's recent single Ishare Tere's immense popularity speaks volumes of the growing preference for new music among the Indian audience across the globe. We believe that the release of Rahat Fateh Ali Khan's new single too will strike a chord with music lovers. What adds to the vibe of the song is the location we've filmed the video at - Los Angeles. It captures the softness and tranquility of Sufi music to perfection."
Shameer Tandon said, "We at Music Boutique, as part of the well diversified JetSynthesys Group, are thrilled to create quality music content that appeals to the global audience, using the base of Bollywood with Hollywood. This is just the tip of the proverbial iceberg and a lot of music and content will unfold in months to come."
With the hope of bringing back the era of Indipop music videos and singles in India, 'OnePlus Playback' plans to release singles every few weeks. The lineup for the next couple of months includes music by the Kakkar siblings Tony, Neha and Sonu, Mumbai rapper Divine, and pop singers Jonita Gandhi and Dhvani amongst others.
JetSynthesys is a fast-paced digital entertainment company with a portfolio of world class products, platforms and services, touching the lives of more than 100 million consumers in India and around the world. Through its diversified business divisions across gaming, music, digital & social entertainment, celebrity video blogging, AI & machine learning technologies, the company aims to digitally connect celebrities, brands and consumers and drive user engagement and monetization through personalization. In addition, Jet Ventures the strategic early stage funding entity and JetLabs the accelerator program, partners with passionate founders to build sustainable global consumer products.
In India, the company has innovated and pioneered celebrity gaming successfully with a catalogue of over 300 exciting games across HTML, Java, Android and iOS platforms featuring eminent stars like Salman Khan, Sachin Tendulkar and others. Headquartered in Pune and with offices in Europe, UK, US and India, JetSynthesys is equipped with the best in class technical and creative talent, striving to create and connect worlds.
About Music Boutique:
Music Boutique, founded and led by the country's foremost creative professional, Shameer Tandon, is creating best in class digital music and video content as part of JetSynthesys' global digital ecosystem in media, entertainment and sports.
SOURCE JetSynthesys Pvt. Ltd.
Copyright 2014 PR Newswire. All Rights Reserved