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The increasing adoption of applications by the consumers becomes a pressure for the manufacturers to come up with new technological solutions. Manufacturers are investing large amount because of intense competition in the market.
Factors such as adoption of new technological solution by corporates, increasing consumer preference for smartphones & tablets, change in income level and technological advancements are driving the overall growth of the market. Whereas, issues related to automated testing is hampering the growth of the mobile application testing market.
The software which is installed automatically or manually in a device can be explained as mobile application testing. The market has grown extensively over the years for instance, Capgemini introduced a new lab which enables continuous integration and continuous deployment for mobile application testing. Also, there are new entrants in the mobile application testing market such as Soasta and Experitest and these are the companies who are coming up with new technological solutions for the market.
Major Key Players
The key players in the global mobile application testing market include CA Technologies (U.S.), Cognizant Technology Solution Corp (U.S.), Symantec Corporation (U.S.), Hewlett Packard Enterprise (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), IBM Corporation (U.S.), Microsoft Corporation (U.S.), Capgemini (France), Infostretch Corporation (U.S.) among others.
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Regionally, North-America accounted for the largest market share, because of the increasing adoption of new solutions, changing lifestyle and increasing consumer preference for smartphones.
However, Asia-Pacific is expected to grow over the forecast period majorly due to rapid technological advancements and Asian countries being the manufacturing hub.
Sept 20, 2016 - CA Technologies had acquired BlazeMeter, which enableed CA Technologies to extend its DevOps portfolio. With this acquisition the company can offer a high performance testing with its simplicity, fast-deployment SaaS model, and rapid time-to-value.
April 19, 2016 - Cognizant Technology Solution Corp and Kony Inc. had announced to develop an enterprise mobile applications, mobile app design, and mobile back-end services to enhance business process efficiencies and security. With this Enterprise Mobility Solutions and Digital Transformation, both the companies are strengthening their business by offering best service to various sectors such as banking, healthcare, manufacturing, retail, government, and others.
March 30, 2015 –HP had released multiple software to leverage the power of big data to accelerate mobile app development which will intern improve mobile app development, testing, monitoring and management. With these, the company can easily offer best analytics, security software. and Software-as-a-Service interfaces to their customers.
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The Market of Mobile Application Testing Solution appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms. Prominent vendors of Mobile Application Testing Solution targeting to invest more in technology and research and development activities to innovate their already existing products. The rising government funding is also expected to motivate key companies to invent new Mobile Application Testing Solution modules that match the changing trends and needs across the globe. These players possess state of art R&D labs and strong sales and distribution network which have helped them to gain leadership position in the market. An ever-increasing emphasis has been observed among Mobile Application Testing Solution Equipment industry marketers on inbound lead generation over branding-oriented efforts.
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