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NEW YORK, NY, June 14, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced select weekly estimates for the week ending June 10th, 2018, as compiled by the company’s proprietary measurement services.
The Company captures consumer streaming behavior – from movies to television programming – and makes this data available to marketers for targeting in the programmatic ecosystem. With over half of US households streaming OTT content daily (source: comScore), the Company’s rich OTT segments empower advertisers to extend reach of entertainment advertising at a conventional CPM typical of most targeted advertising campaigns, on all devices, including web, mobile and streaming video.
Warner Brothers’ “Tomb Raider” was first as the top streamed movie with a leading 389 thousand hours streamed across all major and mid-major markets, with Warner’s “Justice League” in second with 322 thousand hours streamed. Walt Disney’s “Black Panther,” Universal Picture’s “Pacific Rim Uprising” and Warner Brother’s “Wonder Woman,” round out the top five with 216, 197 and 176 hours streamed, respectively.
|Rank||Movie||Distribution Co.||Hours Streamed (000)|
|1||Tomb Raider||Warner Brothers||389|
|2||Justice League||Warner Brothers||322|
|3||Black Panther||Walt Disney||216|
|4||Pacific Rim Uprising||Universal Pictures||197|
|5||Wonder Woman||Warner Brothers||176|
Trends in binge-watching continue to be a more prominent part of consumers’ video consumption habits and represent the most engaged viewers amongst audiences. Looking at binge watching results is important as it represents an evolution in viewing habits away from the weekly cadence of traditional linear television – providing an alternative standpoint by which to assess advertising decisions as binge-watched content is often in ad-free environments.
HBO’s “Westworld” tops our Binge Watched viewership chart again this week with 77 thousand hours streamed, while CBS’s “The Big Bang Theory” came in second with 61 thousand hours streamed. Fox’s “Lucifer,” The CW’s “Supergirl” and “Supernatural,” round out the top 5 with 59, 57 and 44 thousand hours streamed, respectively.
|Rank||Programming||Network||Hours Streamed (000)|
|2||The Big Bang Theory||CBS||61|
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
CONTACT: Contact:William GorfeinPeerLogix, [email protected]