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Frankie Trullenque Joins Sounds Royalties as Senior Vice President of Marketing and Communications
  By PRWEB Frankie Trullenque Joins Sounds Royalties as Senior Vice President of Marketing and Communications

Sound Royalties, LLC, a music industry specialty finance firm, today announced that respected marketing strategist Frankie Trullenque has joined the company as its Senior Vice President of Marketing and Communications. Trullenque is responsible for developing and executing ongoing strategies to support the continued growth of Sound Royalties and enhance its brand awareness.

As the founder of Left Lane Music Group, a collective of music professionals in South Florida dedicated to maximizing the potential of their music, Trullenque has an in-depth background and first-hand experience of the music industry.

Trullenque also holds more than a decade of experience in building strong business partnerships and creating strategic marketing and communications campaigns that produce results. Prior to joining Sound Royalties, Trullenque worked for companies including TNT Advertising, Telemundo Network, Inc., Tele-Media, The Hispanic Marketing Group, MAG Beauty and more, spearheading their media and marketing campaigns, providing brand building and integrated multicultural marketing services and creating national brand positioning.

Trullenque has been widely recognized for his creative marketing work over the past several years. He was named an “In the Hub of Hispanic PR" thought leader by PRWeek, acknowledged for outstanding support in developing “Music Marketing Before it's Time" by Telemundo Music Entertainment Division, and was recognized for his support in covering and creating the “backstage pass" for the First Latin Grammy Awards.

“Frankie has a track record of excellence in developing successful and creative communications strategies, and he brings an exciting energy to our leadership team," said Alex Heiche, Founder and CEO of Sound Royalties. “His great experience in marketing, combined with his passion for music and knowledge of the industry, make him a perfect fit at Sound Royalties. We are excited to put his creative genius to work to help grow our brand and reach even more music professionals in need of our unique services."

Throughout his career, Trullenque has also earned multiple awards for the jingles he has written for clients such as Ocean Bank, Conchita Foods and Vita Malt. He also uses his passions for media, marketing and music to give back to the community through various philanthropic efforts, including those to grow music programs in Miami-Dade County Public Schools.

“I am very inspired by the innovative work that Sound Royalties does for music professionals and creatives in the industry," said Trullenque. “I am thrilled to join this impressive team of hard-working professionals and work with a company that fights to keep great music alive and well."

About Sound Royalties

Founded by CEO Alex Heiche, Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals fund personal and professional projects while allowing them to retain the rights to their music and royalties. The company's core business is offering royalty advances of anywhere from $5,000 to $10 million, without having to deal with credit issues, while preserving all rights to the artist's music. It does this by advancing artist royalties paid through music labels, digital performance royalties paid through Sound Exchange, songwriter royalties and performance royalties paid through music publishers and Performing Rights Organizations such as ASCAP, BMI and SESAC, and music streaming royalties from Spotify, Apple Music and YouTube. To date, Sound Royalties, LLC has worked with a wide range of leading music industry professionals, including Grammy Award winners, platinum recording artists and notable music industry executives in every genre. Learn more at

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