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Word of Mouth Marketing, Simplified: Startup Offers an 'ON Switch' for Brand Advocacy

Provo, UT (PRWEB) June 11, 2012

Word of mouth is the best way to advertise because people trust their friends more than billboards, commercials, and salesmen. Social media grows the value of friend-to-friend recommendations exponentially by making them visible to vast networks of friends, family, and professional associates with the click of a mouse.

Rather than wistfully waiting for word of mouth endorsements, businesses can now use redKonnect to incentivize their fans and followers to promote their brands across social media channels.

redKonnect business users simply post images and videos to redKonnect and pay for the posts, tweets, and clicks generated by redKonnect's community of engaged social media influencers. These influencers are in turn fairly compensated via PayPal for the strength of their voice and are, thus, happy to use their influence to share branded messages with their networks.

Obviously, redKonnect appeals to a wide range of enterprises, from local businesses, to international corporations, to charities and political campaigns. Simply put, with redKonnect, any business or organization with a message to promote gains an ON switch to social media marketing by instantaneously engaging their most loyal customers and fans, and compensating them for the value they add.

What sets redKonnect apart from companies that encourage spam and paid-to-post incentives is its determination to ensure that social media influencers have complete autonomy over what and when they post endorsements, as well as the content of the personalized message included in their posts and tweets. They are incentivized to post about only about brands they genuinely support, and that are relevant to the people in their social networks.

A particularly appealing feature of redKonnects platform is the Konnect Score, which measures and quantifies the influence of individual social media users. The more influence users havebased on the number of friends and followers they have, as well as the average click-through their posts and tweets generatethe more they are compensated by redKonnect for sharing their genuine endorsements.

Businesses may choose which redKonnect influencers post their campaigns, based on several factors, including: their Konnect Score (level of influence), age, gender, city, state, ZIP or country of residence.

In the big picture, by using redKonnect, businesses not only achieve social buzz on-demand, they give back to their newly converted brand advocates for helping them grow.

Prior to launch, redKonnect had more than 10,000 social media users sign-up to use the platform and more than 75 businesses sign up to launch campaigns.

Without question, businesses, charities, and political campaigns looking to develop a base of brand advocates quickly and organically wont find a better way online.

Social media users can login with Facebook or Twitter to join.

Do you represent a marketing, advertising, or SEO agency interested in using redKonnect for your clients? Send an email to support(at)redkonnect(dot)com for information on finders fees and commissions scales.

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